After I finished reading an excellent post by Millissa Burdon on Boosting Conversion I decided to write a comment. It was a well thought out comment and good advice ( as I look in my mirror and flex my mussels). After thinking even more about it I could have given better advice. [...]
I was reading this post by Bryan Eisenberg, on how to convince people in your company how important optimization is. It is a great read and has a lot of information, the only problem is that it is more complicated when it comes to colleges.
You can convince your boss and coworkers that [...]
Tracking marketing campaigns is the basics of the basics but the marketing department is not doing it!
There are a number of ways to track a marketing campaign including using different phone numbers and websites. In this post I will touch on the importance of tracking and how to do it with the web. [...]
So you have a wife and two kids and you can not afford to lose your job. Good, you are in the same boat as the rest of us. However, if you are a website developer and you are not testing with an optimizing software like Google Website Optimizer you will lose [...]
Believe it or not as a web developer you are a marketer, if you are not already you need to learn to be a marketing expert. You are selling the product of an education. If you are not yet convinced here is a demonstration: ‘The first step in your customers product search is [...]
