College Web Development

Audio Bible asked me to take a look at his site, give my advice, and point out any weaknesses. Now any good website optimizer will give you their opinion but should always say that their opinion is subjective you should test everything, because each site is unique and what works for one site might not work for another. But is is always a good start to look at successful site then test based on their success.

Some initial points I notice:

• The site URL is biblebible.com yet the name of the page is Audio Bibles. This will probably cause a loss in direct traffic, and a loss in returning visitors.
• For a browser with 1024 x 768 resolution there is nothing pulling the methodical buying types down the page.
• On the 60 Day Money back Guarantee you have the word Opinions when you want the word Options. I know it is in development
• The in stock is clearly displayed
• The call to action, add to cart, is located above and below the fold in a clear location.

What I would test without any data

• On the category page, moving the product name below the image, Amazon has the product name below the image so it is definitely a point to test.
• Test the site with and without Hacker Safe. Reassuring customers is a great idea, but it can make them think about hacking when they would not have thought about it before.
• On the category page, test the size of the retail price, the font is small and with the strike through it makes it even more difficult to read.
• On the product page, test adding a review system
• Test the design of the add to cart button

There is enough testing ideas to keep you busy for a couple months. Once you have more analytics data then you will see where you are losing most of your users and then start testing from there. Remember to keep your goals in mind, for example if you want to make profits then optimize for what makes you the most profits. If you want to get as many audio bibles out as possible optimize for that.

Good Luck.