College Web Development

After I finished reading an excellent post by Millissa Burdon on Boosting Conversion I decided to write a comment. It was a well thought out comment and good advice ( as I look in my mirror and flex my mussels). After thinking even more about it I could have given better advice. And I will give it here.

When optimizing your website do not forget your overall goals. This post will tell you why…

Common mistake:

It is a common mistake these days to get cought up in improving your conversion rates. Now there is nothing wrong with this, it is excellent and guarenteed to bring you more of what you want.

What do you want?

What is is that you want, more profits? Maybe you want more leads? The important point is that you need to keep this in mind when prioritizing your optimization.

Good prioritazation.

In my comment to Millissa Burdon’s post I mentioned always considering your highest traffic pages and other metrics. Again, this is excellent advice but I realised that there is even better advice.

Optimize based on your Goals.

Example, you optimize a product page that has a 50% prophet margin because it has a high hit rate. And get 200 more conversons a day. Celebrate you followed my advice and you did good work. You might even get a bigger christmas bonus.

Better Example, you optimize a page that has a prophet margin of 800% and get 5 more conversions a day. Shame on your for not listening to my advice, but you actually cause your company to make more money, because your ROI is higher.

Moral of the story.

If you forget your goals you will optimize for optimization not for your goals.

Conclusion.

With your goals in mind, you should consider what optimization will make you meet your goals. When choosing the optimization you need to consider all types of metrics not just one or two.