So you have a wife and two kids and you can not afford to lose your job. Good, you are in the same boat as the rest of us. However, if you are a website developer and you are not testing with an optimizing software like Google Website Optimizer you will lose [...]
Goals, What???
Website goals are the most important base structure of any website, be it a college website or e-commerce site. Without goals the site can easily become a mess of pages with no unifying purpose. Which is the case with most college websites; the lack of unifying structure causes users to suffer through [...]
Believe it or not as a web developer you are a marketer, if you are not already you need to learn to be a marketing expert. You are selling the product of an education. If you are not yet convinced here is a demonstration: ‘The first step in your customers product search is [...]
Towards the end of my last post on Understanding Analytics I mentioned using another analytics software called CrazyEgg. I originally posted it as a solution for tracking links to pages that do not have Google Analytics code on them. Which CrazyEgg is an excellent solution for. A few people e-mailed me about [...]
Here I will explain the importance of analytics software for college websites. First, we will talk about some specific metrics related to analytics. Then we will touch on issues related to college sites and some solutions. There are a lot of traits common amongst all the major analytics programs. I will mainly refer to [...]
